These can be mix and matched, or supplemented with anything else your company does after your events. The post-event period could last up to 6 weeks, and so we’ve got 6 key messages to match, which are: Thanks for attending + Post-event survey; Social media summary; Pre-register for next year; Post-event report; Videos; Key findings from survey; The thanks for attending and post-event … Every post-event strategy will look different from the next (first and foremost, depending on what the goal of your event is), but we believe that there are certain elements every successful post-event strategy should include.

Below, you’ll find some of our recommended communication types, along with the suggested channel.

This pre event communication should go out in the afternoon of the day before the event. Pre-Event Marketing Through Content . When used for Pre-Event planning, it facilitates decision-making about the resources and materials needed for an actual event.

Hearing from you regularly keeps your event and brand top of mind. Although the run-up to an event is a busy time, pre-event communications are a critical part of engaging attendees. So that’s five emails in total. Pre and Post-Event Marketing for Your Small Business Whether you are hosting a networking mixer, sponsoring a business workshop, or exhibiting at an industry trade-show, a successful pre and post-event marketing plan will help you make the most of your event. Get active on your blog or vlog for stronger post-event engagement. ... "Marketers who consider the show to be the main event are making … Five pre event communications should be enough. This plan should include the objectives of the event, the message being conveyed, attendees for the event, the expense budget, the schedule or timeline for each step, the marketing or … Media List Planning Worksheet (WKSHEET_media_list_planning.pdf) A worksheet for planning emergency risk communication with the community media. The importance of pre- and post event planning. 3. People who attend the same event have a common interest, and a networking event creates a community where discussion of your company or broader industry remains fresh. Experian found that 72% of email marketers who use animated GIFs have higher conversion rates, compared to bulk emails to the same customers.. Once you’ve determined your pre-event communication strategy in terms of timing and channel, it’s time to establish the different types of updates you will be providing to your guests.

Event email example #2: The GIF genius: China Chilcano You’re not seeing GIFs everywhere because they’re trendy: You’re seeing them because they work. I’ve found this email will reduce your on the day drop out rate by a significant amount.