Lucian Bernhard is best known for his German poster style Sachplakat, or object poster.

Classics such as FF DIN and Proxima Nova, or try out new typefaces like Neue Haas Unica. Lucian Bernhard was the father of the photographer Ruth Bernhard. 3.
Try, buy and download professional fonts for desktop, web and apps. Lucian Bernhard designed this typeface for American Type Founders in 1929. Later in life, Bernhard worked primarily as a painter and sculptor. Classics such as FF DIN and Proxima Nova, or try out new typefaces like Neue Haas Unica. Lucian Bernhard's Bernhard Modern typeface was the ATF's response to the many popular old style engraving faces of the early 20th century.

An "American" typeface, Bernhard's original design was created for the American Type Founders (ATF). Typefaces.

1972 in New York, USA – graphic artist, illustrator, painter, type designer, interior designer, teacher. A somewhat decorative text typeface, it is distinct for its low x-height , elongated ascenders, and relatively short descenders giving it an appearance of height without requiring excessive leading. The German-born designer Lucian Bernhard designed Bernhard Fashion in 1929. This extra light typeface radiates elegance and lightness. Born as Emil Kahn, he assumes his pseudonym in 1905. Bernhard Fashion sports tall ascenders, stylish embellishments, and much taller than normal capitals that drop below the baseline. Focusing on a single object or product with minimal type altered the look of advertising. Steven Heller Lucian Bernhard died in 1972. Lucian Bernhard – born 15. The hairline-thin letters exhibit elongated ascenders (but not descenders), and many stylized elements. 5. Over the next few years he was involved in several projects including the design of 36 different typefaces. A sample of Bernhard Modern. Jan 18, 2016 - Lucian Bernhard was a German graphic designer, type designer, professor, interior designer, and artist during the first half of the twentieth century.

In 1923 Bernhard moved to the United States where he joined with Rockwell Kent to establish the New York design company, Contempora. 1883 in Stuttgart, Germany, died 29. It bespeaks the spirit of the roaring 20s. NOTIFICATION OF LICENSE AGREEMENTThis typeface is the property of Monotype Imaging Inc. and its use by you is covered under the terms of a license agreement. view in app--Shares. The genius behind dozens of typefaces Lucian Bernhard created 35 fonts, countless posters and introduced persuasive simplicity to graphic design. In Germany, Bernhard's typefaces were initially favored by the Nazi Party, but were later banned under the mistaken assumption that he was Jewish (largely due to his Jewish-sounding birth name). His first name is often spelled Lucien.

Bernhard's Bernhard Gothic typeface for American Type Founders was intended to be a quirky, characterful take on the geometric sans-serif style that had become fashionable in 1920s design. Mac McGrew writes: Bernhard Gothic was one of the first contemporary American sans-serifs, designed in 1929-30 by Lucian Bernhard for ATF to counter the importation of the new European designs such as Futura and Kabel.

In 1913 Bernhard’s first typeface, Antiqua, was released by the Flinsch Foundry in Frankfurt; it was a good book face and the beginning of many more. See more ideas about Lucian bernhard, Graphic, History design. ... Lucian Bernhard URW Type Foundry 1937 4 styles from $19.95 Buy.

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