Paula Scher is one of the great graphic designers of our time. This was the lowest division of graphic design in the company. In 1991, she became the first-ever female principal in Pentagram, a popular design firm. As design student, you don't often get to learn about famous female designers.

Paula Scher is a contemporary American artist and graphic designer best known for her posters, logo designs, and album covers.

2.8k 50.4k — — Jazz at Lincoln Center. Paula initially worked in the advertising & promotions department of CBS records. I chose Scher because many of her ideas relating to design practice resonate with my own. In her paintings, Scher portrays large-scale maps filled with intricate lettering that indicate political and societal connections between countries and regional borders. I have chosen to write my essay on the typographical work of Paula Scher. Being a master of typography, many of the memes we see in graphic design today could be attributed to her popular work.Even if you’re not interested in design, but you are interested in creativity and innovation, you should check out Scher… She worked on her craft and began to produce great promotional material.

Late last month, Pentagram partner Paula Scher released her elaborate, if controversial, new identity for the New School. To raise the expectations of what graphic design can be, to continually play with design, and to plunder history using wit and irreverence in order to create new ideas is certainly something worth aspiring to. Multiple Owners . The new edition gave Scher the opportunity to reconnect with Mack after 20 years, and both were thrilled to share the story with a new generation of children. This was such a treat! 2.2k 40k — — New York Philharmonic. Multiple Owners . Most influential designers; Paula Scher. Paula Scher is a graphic artist from America, who is often described as the “master conjurer of the instantly familiar” and is one of the most influential artists. Scher’s books Make It Bigger and MAPS were both published by Princeton Architectural Press, and the publisher expressed interest in revisiting The Brownstone as they began an effort to resurrect out-of-print titles by design masters. I am so glad that I took the time to get to know Scher's work. An inspiring collection of anecdotes and artwork from the career of an innovative designer. After working for decades designing record covers and magazines, Scher became a principal at the heavy-hitting design agency Pentagram in 1991. Leave a Comment / Graphic Design / By Jacob. Below we’ve paired ten of her key designs (some for Pentagram, some from earlier) with some great nuggets of wisdom pulled from interviews, on topics ranging from the social value of design to the importance of boredom in the creative process.