Read full article. From 1984 until 2005, Braun was a wholly owned subsidiary of The Gillette Company, …
1960s Braun Products Hold the Secrets to Apple's Future.
To understand Dieter Rams 10 brilliant design principles, we’ll briefly detour into who Dieter is, and the background of design theory which is the origin of his “flavour” of design. His consumer products company Braun introduced the world to “functionalist” industrial design.
Jony Ive, the Chief of Design at Apple, often credits German designer Dieter Rams as a major inspiration for his own work, and it’s easy to see why. If they happen to look familiar, it’s because almost every industrial designer since has been influenced by his work. The year 2008 marks the 10th Anniversary of the iMac, the computer that changed everything at Apple, hailing a new design era spearheaded by design genius Jonathan Ive. Braun’s Dieter Rams vs Apple’s Jony Ive: Who Is the Best Industrial Designer? Braun is a premium German brand for electrical appliances. Club Deadspin In the process, he created iconic designs that have both stood the test of time and shaped the world as we know it. Braun: Timeless Industrial Design. The Editors. 0. That man is Dieter Rams, and his old designs for Braun during the '50s and '60s hold all the clues not only for past and present Apple products, but their future as well: The A.V. Dieter Rams consistently implemented his design principles over the course of over three decades as the Braun design leader, and this was critical for Braun becoming an iconic global brand. BEFORE APPLE THERE WAS BRAUN( designer Dieter Rams pictured here) Objet Personnalis é Cabinet Architecte Design Produit Produits Objets Electronics Projects Steve Jobs Innovation Produits Innovants. Working with Braun from 1955 until retirement in 1988, Rams brought simplicity and style to everyday objects. Click here to read the full article. Apple’s Jonathan Ive is a case in point. Dieter Rams is a retired German industrial designer and academic. September 20, 2019, 1:32 PM UTC. Milestone products from him and his team are displayed at the Museum of Modern Art (New York), the Centre de Pompidou (Paris) and the Museum of Applied Arts (Frankfurt).
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