When TV shows say they had "X" amount of viewers, how do they know? In the US, TV ratings are measured by a private company called The Nielsen Company. 7 and 3 hours per day, respectively. ... local channels over the air The share is an estimate of the percentage of how many households using television are watching the program. In the olden days they'd write it in a logbook and send it off. A cross section of the public are "employed" to accept having an extra box installed as a stage between the aerial and the television set. How do tv stations know how many viewers are watching. ... (TAM), covering the five city metropolitan areas and nationally for Subscription TV. How do they find out the exact number of viewers? Do you have to be on the channel a certain amount of time for it count you as a viewer? what doesn't make sense to me is, how do they know how many people are watching the tv, so viewing figures maybe 3 million viewers, and they get that figure by 4 viewers watching the channel per tv, when it may just be one per tv so is really under 1 millions views. Is there like a little tracking thing where they can tell if you are on a certain channel? i cant explain it well, but you can understand what i am trying to say. How do TV stations know how many viewers are watching them at any given time? Many stations that do not carry a newscast in the 6:00 p. Multiple options for any budget. This box records all of the programs watched. Like if I was just flipping through channels would I count as a viewer for that show on every channel? I believe this is the reason why I never hear a station saying “Yesterday 27 million viewer tuned in” but they say things like “87% of the viewers prefer Fox” because they probably cont each “customer” as one. Not unlike political polling, really. The networks and TV stations then pay Nielsen for the data, and that's that.

This is assumed to be an average. Now on the satellite and cable customers they will know “EXACTLY” what you are watching but once again they do not know how many people are watching. ELI5: How do TV stations know how many viewers "tuned in" for a program at a specific time, especially back then with antenna TV? Neilsen distributes meters to a group of “scientifically selected” households (known as Neilsen families) across the country. Like last night's MasterChef finale, it had over 5 million viewers. They hook up special boxes to the TVs of a small number of people in each market (maybe a couple thousand), which actually monitors what you're watching. Also, ... a number of homes have a little machine where the viewers press buttons to log who is watching what. From that they extrapolate an estimate of what the actual viewership is.

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