Is The Prada Transformer an art exhibit, a fashion show stage or a movie theater? It is essentially a steel frame wrapped in fabric, tetrahedral in shape. The building is roughly in the shape of a tetrahedron. This was to be the zenith of the love-in between fashion houses and architecture.
Prada Transformer helps add an extra dimension regarding the treatment of this typology by allowing it to be moulded in real time, depending on the specific programs it intends to facilitate inside. The Prada Transformer is an unusual building which has one of four different apparent shapes, depending on the function for which the building is needed at the moment.
In Seoul Korea, designed by Koolhaas in collaboration with the Prada fashion house, the Prada Transformer has four sides, each with a different shape: a hexagon, a cross, a rectangle and a circle. The 20-metre high Prada Transformer is located adjacent to the 16th Century Gyeonghui Palace in the centre of Seoul. Prada Transformer, a portable, shape-shifting cultural pavilion designed by Office for Metropolitan Architecture/Rem Koolhaas, will make its first appearance in Seoul, Korea next month. OMA’s transforming event structure for prada has been completed and achieved its first successful full rotation. The hype had been quite something, videos appearing all over websites explaining how this strange structure in Seoul would work, constructivist renderings of a clunky steel frame looming over models and skirts. Koolhaas's Transformer -- that's what Prada is calling it -- sits next to Seoul's 16th-century Gyeonghui Palace. Yes, yes and yes, we think. Prada Transformer is a mixture of a blob and an anti-blob due to its identifiable rough shape which creates a connection with the soft material. Anyway, i highly recommend you to watch the videos at the Prada Transformer website: Koolhaas explaining the transformer, time lapse of the construction and the transformer being rotated with cranes. Geum-Sung Ahn 6,070 views. Jan 26, 2014 - The Prada Transformer by OMA prada-transformer.com Charles Gandee on … Cranes rotate the building so that different surfaces of the tetrahedron face downward, thereby changing the building's form and function. The Prada Transformer is a machinefor making publicity. The Prada Transformer Architect Rem Koolhaas unveiled the new Prada Transformer in Seoul this weekend, a Space Age venue for art, fashion, and film. The pavilion consists of four basic geometric shapes – a circle, a cross, a hexagon, a rectangle – leaning together and wrapped in a translucent membrane. 경희궁 프라다 트랜스포머 타임랩스 PRADA TRANSFORMER Gyeonghuigung Time lapse - Duration: 1:07. 1:07.

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